Developer
How Hair Discoloration Works?
Discoloration is a strong chemical process, so before doing it, it is important to understand how it works, what products are used, and what care must be taken.
The main products used in a discoloration are: bleaching powder and oxidant. The latter is responsible for opening the cuticles and thus removing the pigmentation from the strands. It is important to consult a professional, because he/she will know exactly how to use each product and the ideal quantity.
After discoloration the hair becomes more fragile, and it becomes extremely important to hydrate and cauterize the hair, following the indications of a professional. Exposure to the sun, chlorine and salt can also be very harmful to bleached hair, and can damage the color.
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Souple Liss
Soupleliss Loção Reveladora Ox Hydrogen Peroxide Revealing Lotion 40 Volumes 900ml/30.43fl.oz
$47.84The 40 volume Ox Developer Lotion Soupleliss was developed with unique anti-yellowing technology and its formulation is enriched with Macadamia Oil and lanolin, which penetrate the hair fiber avoiding excessive nutrient loss. This innovation allows its...
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Alfaparf
Alfaparf Peroxide Yellow 5 Vol 1,5% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz
$37.03Yellow Peroxide 5 Volumes - 1.5% is the color activator of the Yellow Color line. Its formula is enriched with precious Argan Oil and Aloetrix, with emollient and protective properties! Yellow Oxygenated Water has a very low percentage of...
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Braé
Braée Wanna Be Blond 12% Professional Oxygenated Water 40 Volumes Collagens and Nutritive Oils 900ml/30.43 fl.oz
$65.53Braé Wanna Be Blond 12% Professional 40 Vol Volumes Hydrogen Peroxide Collagens and Shiny Blond Developer Oils 900ml/30.43 fl.oz Developed with excellent actives, Braé Wanna Be Blond 40 Volume exposes up...
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Cadiveu
Cadiveu Pó Descolorante Master Blond Blue Bleaching Powder Multi Techniques 400g/14.1 oz
$125.70Cadiveu Professional Master Blonde Blue Bleaching Powder for all hair types. Lightens up to 8 shades while protecting the hair fiber during the discoloration process. It was made to meet different types of whitening techniques. Cadiveu Professional...
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Paiolla
Paiolla 10-Tone Power Blond Plus Bleaching Powder 500g/17.63 oz
$61.79Paiolla 10 Tones Power Blond Plus Bleaching Powder 500g/17.63 oz The Power Blond plus Platinum Paiolla bleaching powder has an ultra-fast performance with the concept of renewing and accelerating the bleaching procedures, providing practicality,...
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Paiolla
Paiolla 10-Tone Power White Plus Bleaching Powder 500g/17.63 oz
$61.79Paiolla 10 Tones Power White Plus Bleaching Powder 500g/17.63 oz The Power White Flash Powder Paiolla has an ultra-fast performance that with the concept of renewing and accelerating the discoloration procedures, providing convenience, strength and...
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Souple Liss
Soupleliss Loção Reveladora Ox Hydrogen Peroxide Revealing Lotion 10 Volumes 900ml/30.43fl.oz
$25.82Ox 10 Volume Soupleliss Developing Lotion was developed with exclusive anti-yellowing technology and its formulation is enriched with Macadamia Oil and lanolin, which penetrate the hair fiber avoiding excessive nutrient loss. This innovation allows its...
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Alfaparf
Alfaparf Água Oxigenada Oxid'o 40 Volumes Stabilized Peroxide Cream Hair Care 1L/33.81fl.oz
$37.11Alfaparf Milano Oxidizing Oxygen Oxygen 40 Volumes 1L: It has a formula rich in fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the...
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Alfaparf
Alfaparf Pó Descolorante BB Bleach Free Style Bleaching Powder Double Blond Hair Care 400g/14.1 oz
$103.74Alfaparf Bleaching Powder BB Bleach Free Style Lift 400g/14.1 oz: With freehand clay for maximum precision and incredibly uniform result. Maximum flexibility: Versatile mixing ratio from 1: 1 to 1: 3. Maximum Cosmetic Result: Creatine rebuilds the...
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Alfaparf
Alfaparf Pó Descolorante Bleaching Powder BB Bleach Easy Lift 7 Tons 400g/14.10 oz
$103.74Bleaching Alfaparf BB Bleach Easy Lift 7 Tons 400g. A new bleaching powder, developed by Alfaparf, perfect for any type of application (scalp, aluminum foil and balayage). Up to 7-ton bleaching power. Its innovative formula helps protect...
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Let Me Be
Let Me Be Loção Reveladora Shiny Blond Developer 30 Volumes 900ml/30.4fl.oz
$30.28Let Me Be Ox 30 volumes 9% is indicated for activating the coloring and oxidizing and bleaching powder. Its creaminess and consistency facilitate mixing with the coloring mass and dispersion of the bleaching powder and should be used in the proportion...
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Onixx
Onixx Brasil Plex Pre-Coloration Protector Shine and Protection 300ml/10.14 fl.oz
$54.98Onixx Brasil Plex Pre-Coloration Protector Shine 300ml/10.14 fl.oz Protects the hair structure during bleaching, allowing the bleaching powder to stay in the hair longer, and providing better results without damaging the hair fiber. It does not let the...