Barbershop: 4 tips to perform hair straightening in men

Everyone knows that the straight hair strands make up most women’s mind. Sensual and shiny, they draw attention to where they go. But did you know men are also joining this wave? For that, the Barbershop gained another function: It became a hair straightening place.

To keep the salon always in line with the new trends, it is necessary to have professionals specialized in men’s hair straightening. And would you know what the best techniques and tips for dealing with this audience are? This is what we explain below.

1- Understand the customer’s need

Although the male chauvinism is losing space and men have much more freedom to innovate, few of them know how the hair straightening works at the barbershop. Therefore, it is important to understand what result the customer wants to achieve. For example, does he just want a different hairstyle to go to a party or does he have more lasting expectations about the new look? This makes all the difference in the type of procedure to be performed.

It is also important to note that more aggressive treatments may modify the hair strands’ texture – which do not always return to the “virgin” state that quickly. The more information the barbershop can provide, the more satisfied customers will be with the hair straightening.

It is also important to know a bit of each one’s history. If baldness is likely, for example, it is worth considering a less aggressive technique.

2- Offer the available options

The men’s hair straightening techniques are basically the same as the women’s: permanent, relaxation and modeling with a hair dryer and a brush.

The permanent has more lasting results and is made by means of a chemical process. The products used should have a near zero percentage of formaldehyde in order to not affect the health of both the customer and the professional. In addition, a retouch is required every 3 months to achieve the hair root.

The second technique, relaxation, is recommended for men who have healthier hair strands. The procedure duration lasts until the birth of the new root. Finally, there is also the alternative of modeling the hair with a brush and a flat iron, which generates a quick and not long-lasting effect – indicated for special occasions. In this case, it is recommended to use thermal protectors so that the process does not cause damage to the hair strands.

These are some of the most common alternatives, but there is also the progressive blow-dry, permanent blow-dry, among other numerous innovations of the cosmetic industry.

3- Perform the strand test

The strand test is essential for a good hair straightening and also to check if the customer has any allergic reaction to the products used. This step is always indispensable – in cases of permanent and relaxation – because even a person who has done the process before may present some change in terms of reaction.

In this sense, the barbershop professional should apply the product on a strand of hair and let it act according to the time indicated in the instructions. If after this period the customer shows any type of irritation or itching, it is indicated to wash the place with abundant water and stop the procedure.

Otherwise, in addition to not obtaining a good result, the professional may cause serious damages to the capillary health of the customer. But as an option, there is always the possibility of modeling it with a brush and a hair dryer, which present virtually no risk to the hair strands – unless it is done in an excessive way.

4 – Give the instructions before and after the process

When the customer is aware of all procedures and opts for the one that meets their needs, it is time to provide some instructions for the hair straightening with chemical procedures. They are needed both for successful application and for later maintenance.

Before performing the procedure, the customer should stay for two to three days without washing the hair strands. The extra oiliness has the function of protecting the scalp. After the process, it is recommended to use a shampoo without salt, regular moisturizing and application of hair modeling paste to help in the finishing of the strands.

With all these tips, it is simpler to make the best decision according to what is wanted and the professional can calmly perform their job. Moreover, it is worth suggesting haircut options that enrich waves and curls before going with chemicals. There is nothing like a barbershop that presents all this range of options.

Do you want to learn more tips on barbershop or hair straightening in men? Leave your comment here and we will contact you.