The First Generation 2.0 Shampoo Straightener 980 Ml/33.13 fl.oz

Was: $136.60
Now: $99.89
14.00 (cm)
32.00 (cm)
14.00 (cm)

Sweet revolutionizes once again and shows you can exceed your expectations every day! New generation of The First line.

The first shampoo that smoothes the world has affinity with keratin hair and, through acidity and heat source, promotes denaturation of the protein. As this smoothing is not a permanent process and does not break the disulfide bridges, it ensures the safety of compatibility with other chemical processes and there may be a renaturation (hair returns to normal structure between 6 to 9 months).

The First is a shampoo composed by blend of acids, which bind to simple hair proteins. Through interaction with the heat source, it generates smoothing of the wires. The assets that make up The First are organic acids, which present themselves in three-dimensional form, interacting in the cortex, the internal structure of the hair.

Note 1: Sweet Hair took 2.5 years to develop the technology of this product. We have all safety reports and compatibility with the hair fiber. Note: From all existing smoothing bases, it has been proven in the laboratory that The First promotes the least modification / damage under capillary wires.

Note 2: It is essential to understand the application process to evaluate the pH contained in the product, in the application process we have two dilutions in water, not maintaining an extreme acidity.

Note 3: The composition of the acids contains the limits allowed by ANVISA for skin / hair.


The First is composed of a blend of acids: Salicylic Acid, Alpha Lipoic Acid, Glycolic Acid, Lactic Acid and Hyaluronic Acid. Separated they do not have differentiated functions for the wire structure, however, the junction of the 5, in a specific way, is able to promote smoothing when associated to the heat source. We always advise pregnant women and people with health problems to obtain medical authorization to do the procedure. Note: These acids are in permissible concentration for the skin. During the application process, the acids also go through 2 dilution processes in water. In this way, we can guarantee results and performance in a safe way.

Try THE FIRST GENERATION 2.0 SHAMPOO THAT GRILLS 980ml/33.13 fl.oz and prove the results.

Application: Council Prior to application, if necessary, pre-wash with Sweet Hair's Shampoo or a deep cleansing shampoo that you prefer. This is necessary to remove impurities and oils.

1st Moisten the hair and, with the aid of a towel or drier, remove as much as possible the excess water from the hair, about 80%.

2nd Shake the pack and apply from 50 ml of The First, according to the length and density of the hair. Go through the hair extensions and coat the hair until you get dense and abundant foam without rubbing the scalp. NOTE: DO NOT ADD WATER TO FOAM.

3. Leave on for 20 minutes and rinse thoroughly. Use a conditioner to untangle the wires if necessary.

4º Dry the hair 100%. Separate the hairs into thin wicks and draw the root wires to the tips, 5 to 7 times, at a temperature of 180 ° C to 230 ° C (or 375 ° F to 450 ° F). Temperature according to the health of the hair. Plank moderately and continuously.

Tip: For best results, use the rest of the The First line together.

Result: Smooth, hydrated hair without frizz.


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